30A Sand Rover Rally

9th Annual
30A Sand Rover RallY
April 14-16, 2023


    Presented by Land Rover Gulf Coast, this annual family-friendly tradition welcomes over 150 Land Rovers, Broncos, Jeeps, dune buggies, vintage military vehicles, and assorted beach cruisers each year for trail rides, live music and more. Our 2023 rally is sponsored by RMR4x4, Adventure Motor Cars, 34 North Defenders, Storyteller Overland, Visit South Walton, Rustic Mountain Overlanding, Grayton Beer Company, YOLO Board, The Java Can, Rhino-Rack, Maxtrax, and 30A Radio.

    This year, we’ll have 75 dedicated parking spaces where we plan to display special vehicles for guests to enjoy. If you own a super-cool or funky old beach cruiser (Land Rover, Bronco, Jeep, Woodie, VW van, dune buggy, military vehicle, etc.) that you’d like to display at the 30A Sand Rover Rally on April 14-16, 2023, we’d love to hear from you!  If your vehicle is selected for a dedicated parking space, you will be notified by February 24th, at which time you will be asked to pay a one-time $40 fee, which includes a dedicated parking space inside the event. If we do not hear from you by March 10th, your space will be made available for another vehicle.

    If you think your ride is cool enough to have its own parking space at the rally, please pre-register your vehicle HERE.

    2023 30A Sand Rover Rally Sponsors:

    Supporting Sponsors


    Friday, April 14, 2023

    3-5:30 pm│Poker Run

    Venue: Kith & Kin Coffee
    7525 W County Hwy 30A Camp, Store Suite 1, Santa Rosa Beach, FL 32459, United States

    Join us from 3-5:30 p.m. on April 14 for the 30A Sand Rover Rally Poker Run. Starting at Kith and Kin, participants will visit five pre-determined checkpoints along Scenic Highway 30A while drawing a playing card at each location. At the final destination of Grayton Beer Company, patrons will play their poker hand for the chance to win the Grand Prize. After hands are played, the Kick-Off Party begins!​

    6-9 pm│Kick-off Party

    Venue: Grayton Beer Company
    217 Serenoa Rd Santa Rosa Beach, Florida 32459

    This pre-party event is FREE, kid-friendly, and dog-friendly. Guests will enjoy live music by Dread Clampitt and there will be food available for purchase. So, come grab a 30A Beach Blonde Ale, hang out with fellow owners and party the night away!

    Saturday, April 15, 2023

    8 am - 3 pm│9th Annual 30A Sand Rover Rally


    Venue: Topsail Hill Preserve State Park
    7525 W County Hwy 30A, Santa Rosa Beach, Florida 32459

    Saturday’s main event will feature vendors, vehicles on display, food truck by The Spice is Right, special VIPs guests, prizes and awards, and music by 30A Radio. Attendees can also explore our local trails all day long (see trail info below).  

    • 8 am – 9 am: Pre-registered vehicles setup

    • 9 am – 3 pm: 30A Sand Rover Rally

    • 10 am – 12 pm: Vehicles judged by VIP Guests

    • 11 am – 1 pm: Speakers and VIP presentations

    • 2 pm – 2:30 pm: Awards Presentation


    6 pm onwards│After-Party


    Venue: TBD

    Sunday, April 16, 2023

    9-11 am│Trail Rides


    Venue: Point Washington State Forest
    5865 E. U.S. Hwy. 98, Santa Rosa Beach, Florida 32459-6046

    Trail rides through 25,000 acres of protected forests and parks are open to the public.

    Sunday’s Schedule:

    9 am: Trail rides begin
    Venue: YOLO Board  Distribution – 73 Veterans Rd, Santa Rosa Beach, Florida 32459

    11 am: Trail rides end
    Venue: Point Washington Campgrounds
    GPS coordinates:  (Latitude, Longitude)

    30.31694,  -86.09889
    30°19’1″N,  86°5’56″W

    11:30 am│Farewell


       VenueNorth Beach Social
       24200 US-331, Santa Rosa Beach, Florida 32459

    2023's VIP Speakers & Guests

    Here are a few of the special guests who will join us for the 9th Annual 30A Sand Rover Rally in April of 2023.

    jillian rebekah

    Jillian Rebekah is an avid off-road adventurer, podcaster, motivational speaker, and amateur chef.
    As the host of the Citizen J Podcast and overlanding content creator, Jillian is on a mission to connect with a community of people who live an adventurous lifestyle as she explores the positive, relatable side of overlanding. 
    The 9th Annual 30A Sand Rover Rally will be the perfect vehicle for Jillian to connect with, inspire, and motivate the community of Land Rover enthusiasts. Follow her adventures on Instagram (@jillianrebekah).


    Alex Bescoby is an award-winning documentary filmmaker, writer and presenter from Manchester, UK, with a love of history, travel and storytelling. A Cambridge University history and politics graduate, he has written for BBC News, the TelegraphNational Geographic and Lonely Planet
    In 2019, Alex completed The Last Overland, crossing 23 countries in 111 days in a very badly behaved old Land Rover – his greatest adventure to date. On September 29th 2022, Alex’s debut book – The Last Overland – was released by Michael O’Mara. 


    Based in Vinalhaven, Maine, Jeff Aronson has served as the Editor of Rovers Magazine for 28 years. He considers himself “fortunate to meet so many enthusiasts, with their varied backgrounds, professions and interests, all connected by their shared affection for the Land Rover marque.”
    Jeff’s Land Rovers include a ‘66 Series IIA 88” SW (owned for 32 years and over 500,00 miles), a ‘67 Series IIA 109” SW, and a ‘97 Discovery I SE7.


    A U.S. Army Green Beret with almost a dozen tours around the globe, 30A local Daisson Hickel is Director of the 2023 30A Sand Rover Rally.
    Daisson is passionate about adventure travel, as well as Defenders and other cool vintage vehicles. He is the founder of The Java Can, the first all-portable field barista kit, which he created on a mountaintop in Afghanistan. Daisson can often be found driving his 110 named “Maggie” along dirt trails and Florida’s Scenic Highway 30A.

    Awards Presented By:


    Presented to the coolest old Land Rover in attendance (1990 or older).


    Presented to the vehicle with the biggest WOW factor in terms of customizations.


    Presented to the vehicle that wears the most mud from the trails.


    Presented to the vehicle that catches the judge’s eye for being truly extraordinary.


    Presented to the attendee who traveled the farthest to attend this year’s rally.


      About the Trail Rides

      Santa Rosa Beach, Florida features over 25,000 acres of protected land to explore, including Point Washington State Forest and Topsail Hill Preserve Park.

      You’ll have a chance to meet and buddy-up with trail partners during the party on Friday night. All drivers are reminded to be responsible and courteous to other drivers and to state property. All activities should adhere to Tread Lightly principles. Vehicles are only allowed on numbered roads and any power line right of ways are off limits.

      We’ve also been asked to remind everyone that DRONES are not allowed on any state property. Also, please note that NO ALCOHOL is allowed on state property. Officials will be on patrol in the forest to help ensure everyone’s safety.

      Please note that some of the trails in Point Washington State Forest are very narrow. If you don’t like the sound of limbs scratching along the sides of your vehicle, we recommend that you stick to the main dirt roads (see map). If you drive down narrow sand trails, you might not be able to back out, especially if you’re part of a long caravan. Anything on TOP of your truck (flood lamps, luggage, paddle boards, etc.) could easily be damaged on the narrow trails, so please take it slow and easy. Please don’t feel pressured to venture onto these narrow trails. There are plenty of regular dirt roads to explore! This map shows the best access points for trail rides.


      Our local campgrounds fill up fast, so if you plan to camp, please make your reservations as soon as possible. Local camping options include:

      Hotels & Rentals Homes

      Scenic Highway 30A is home to a very wide range of accommodations, from multi-million dollar beachfront estates to cabins, studio apartments and boutique hotels. Explore some fantastic options on 30A Rentals.

      Have questions? Contact us!